Monday, March 27, 2017

One of Amazon’s big announcements for 2017 was the opening of a brick and mortar store with no cash registers; instead, customers could simply scan an item with their smartphone and walk right out.  The plan could be delayed for a few months, however; according to the Wall Street Journal, a problem with Amazon’s payment system causes it to crash if more than 20 people are in the store at one time. 

The Verge reported today that Amazon has offered no immediate response to the concerns this issue has raised among potential US customers; nevertheless, the problem has caused the company to delay its rollout of Amazon Go indefinitely.

The company is currently in the process of expanding throughout much of the world, including parts of Latin America and Europe.  It has also opened five bookstores in different locations, with plans for five more in the near future.  An incident like this one could mean a giant step backward for its business strategy. 

In any case, we’ll have to wait for the company’s official statement on the situation; for now, the only reports we have come from other media. Naturally, we’ll have up-to-date information on our website once Amazon comments on the issue.